Collective Brand

Developing a collective Portland music brand can benefit all participants.  With it, touring arts and local businesses  can succinctly acknowledge their part in a the scene.  Media relations and a focused campaign to promote the collective will reap rewards for all participants.

"Listen Local" 

Like the successful "Buy Local" program, "Listen Local" is a planned program to embed purely local music into area businesses with promotion of local shows and media for sale. Like Buy Local, it is both a promotion of the quality and variety of our local music, and also a clear economic investment in our local economy. 

Patron Program

As new companies relocate their headquarters to Portland, they are well aware that the cultural allure of our local popular music scene is a key advantage to attracting and retaining talent in a very competitive marketplace. We will be developing a MusicPortland Patron program to engage these compainies to support the local music economy. These investments will pay for on-site performances by local artists (building fan base) and possibly artist residencies and other exclusive opportunities for musicians and company employees.

Music Tourism

There are a number of activities under discussion with Travel Portland to promote music tourism. We are discussing roadshow of Portland musicians and businesses to promote our music culture to key foreign markets. Closer to home we are discussing creation of a permanent, self-guided walking tour with plaques all around the city denoting places where interesting music events have happened.

MusicPortland Fan Engagement Program

The AMPLIFY pillar of the MusicPortland mission is about promoting our collective musical asset and to draw more local and tourist fans to live shows. The MusicPortland Fan Engagement program will provide benefits based on the number of shows fans attend and new ways for venues to engage with their frequent customers.